What & Why

Think like a scientist.
Work like an artist.

It’s the approach that’s taken for every project.

It starts with asking questions, not looking for answers or solutions.
It involves addressing substance, not just surface.
It requires defining narratives to inform visuals.
It's done by working with experts who see the world for what it could be, not just for what it is.
It’s the idea that a well-crafted brand can bring people together, create value, change lives, and maybe even the world.

Through asking fundamental questions and searching for their fundamental answers, we’ll craft an enduring brand that creates lasting change for the better.


Behind every great idea is great thinking. Branding is no different. Research informs the brand’s narrative, strategy, and architecture. It’s carried through to design decisions and ensures the brand does what it’s there to do.

It’s a process that is mapped out. Lead with questions to uncover insights and a refusal to let ideas become ideologies, constantly revising views based on what’s been learned. It’s a process that is continually blending strategy and design.

The outcome is a clear definition of what the brand is and why it exists. Creating successful brand design and communications. Underpinned by the objective of creating good brands for good people by solving tricky business problems with insightful ideas, while using intelligence and humanity along the way.

To this end, Tanner Garniss-Marsh Design is committed to creating sustainable designs that consider the full life cycle of products and services, and will recommend strategies, tools and materials that reduce damage to our environment.

Helping you with:

  • Naming & Taglines
  • Logos & Visual Identities
  • Brand Communications
  • Brand Guidelines / Style Guides
  • Brand Review
  • Impact Reports & Annual Reports
  • Infographics
  • Environmental Graphics
  • Motion Graphics
  • Iconography
  • Print Collateral
  • Digital Design

Contact: hello@tgmd.ca

About Tanner

Tanner Garniss-Marsh is a brand identity designer. His work has been recognized by such Institutions as the ADCC and RGD, as well as featured in industry publications such as Applied Arts. He’s also an active member of the RGD, which signals quality and competence to the profession, public and government.

Tanner’s work with clients has crafted enduring brands that do what they’re there to make happen. Collaborating with businesses big and small, design studios, and charitable organizations to create engaging designs that serve their audience.

In his free time, he writes a weekly blog about the thinking behind brand identity design, has a personal Instagram where he explores designs many facets, in addition to designing and building his own furniture.

If you need help with your big idea or have a question about the services Tanner offers, please send him an email.


Looking to start a project?

Send an email to hello@tgmd.ca or send me a message using the contact form.

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