Thinking

The obvious truth is that people buy what they trust. If you don't have the customers' trust, it doesn't matter how great your product or service is; they won't buy from you.

Are you struggling to feel confident about your brand?

When it comes to making a purchase, we all want to be sure that the option we choose will solve the problem we're trying to address.

The best way to build trust with your customers is to be candid and honest.

Maybe you’ve been there: You’re in the middle of a conversation with someone and they ask you what you do for a living.

Most marketing problems come from the belief that you're fighting a product or service battle rooted in reality.

Your brand is a crucial aspect of your business. It is much more than just a logo, colour palette, and font—it is the face of your business and what sets it apart from the competition. But, how do you ensure that your brand is working for you and not against you?

When it comes to brands, great ones do something very simple: They make us feel like we belong.

Selling should be about the customer, not you. Some brands are very good at this—others aren't even trying.

Your WHY is the core of your business. It's what you stand for and what makes you different from everyone else.

The most effective marketing and advertising campaigns aren’t ones that focus on the facts about a product. Rather, they appeal to the emotions of their target market.

People will only buy your message if they trust it. To build that trust, you need to know what makes your business tick beyond just making money—your Why.