A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?
You can't be everything to everyone, so you have to make choices about how you spend your time and money.
“The key to successful marketing is creating a brand that speaks your customers language.”
The same way that a company's mission statement defines its purpose, a brand's mission statement defines its values.
Most people think of their brand as their logo, tagline, or slogan. But it’s much more than that.
If you have a brand that tries to appeals to everyone, you don't know who your target audience is.
Brand is a business’s personality. It’s how a business presents itself to the outside world and how people perceive that presentation.