Independent designer creating brands for ambitious experts and their audience.

Brand Identity Design

Visual Identity, Verbal Identity, Brand Guidelines, Brand Architecture, Motion Graphics, Digital Design, Print Collateral, and more.

Identity — Packaging
Editorial Design
The Cardwell
Identity — Web Design — Print Collateral
Grail Magazine
Identity — Photography — Editorial Design
Editorial Design
Travelers Beer
Identity — Packaging — Print Collateral

Understanding what your brand does, how it does it, who it does it for, and why.

A logo, symbol, wordmark—whatever you want to call it—it’s the visual shorthand people use when they think of your brand. Yet, it’s only a single part. Website, social media, signage, uniforms, vehicle graphics, invoices, business cards, receipts, right down to the colours, typeface, and photography used throughout; they all work in concert to inform the image your brand makes in the mind of potential customers.

The design of those elements should reflect the quality and qualities of what you sell. Ignored, a disconnect forms between what people see and the impression you want to give. By answering the fundamental question of what your brand does, how it does it, who it does it for, and why, at the outset, we can draw parody between brand values and customer values.

It's through this thoughtful combination of verbal and visual identity that we’re able to build a brand that, when paired with an excellent product or service, creates value for you and your audience.

My Process


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