The enhancement of the Zahnd Team's existing brand played a crucial role in helping them effectively communicate their value and connect with their target audience. By refining their branding, the team was able to attract more clients and agents, leading to increased success and growth.
Addressing the unique challenge of appealing to two different groups - clients and agents - the project was divided into two parts: branding for agents and branding for clients. The improved agent-facing branding provided a deep understanding of the Zahnd Team's offerings and their approach to facilitating exceptional home buying and selling experiences. This insight proved invaluable in the development of the client-facing branding, as it brought new perspectives that made the brand more appealing and impactful.
The creation of clear messaging, market positioning, and a distinct brand voice, along with a comprehensive understanding of the company's goals and customer journey, resulted in a helpful guide for the team to follow. With a solid plan in place, a cohesive visual style was developed, ensuring that the Zahnd Team's brand would resonate with both clients and agents. Ultimately, the enhanced branding contributed significantly to the Zahnd Team's ability to connect with their audience and achieve their goals.