Brand Alignment
Updated Words, Visuals, and Touchpoints for businesses whose capabilities have grown beyond their current brand.
Who this is for
Established businesses whose capabilities have grown beyond their current brand, and are seeking transformation, likely triggered by a recent change.
Overview
What's included
How brand alignment works
1
Diagnostic
Engagements start with a diagnostic to identify misalignments between the brand and business. Misalignments are mapped against the transformation a business wants to achieve.
2
Words
Following the diagnostic, words (what gets said about the business, and how) get updated to correct misalignments and aid transformation.
3
Visuals
Logo, colours, style, and other visual elements are reworked to align with the updated direction.
4
Touchpoints
The new words and visuals are applied everywhere the business appears: website, materials, sales decks, and more, to convey capabilities and reinforce transformation.
5
Handoff
Deliverables such as website, social templates, and sales decks are handed off as individual assets. A team playbook documents how the updated direction is applied going forward.
“As we started seeing things come together, it was exciting.”
CJ Stevens
Owner, Philotimo Wealth Management