Start by Asking Questions
Ask simple questions. They should be short and to the point. The more complicated, the more likely they are to guide you off course.
By asking simple questions you'll be able to create a stronger, less convoluted, messaging and positioning statement that your audience is more likely to connect with.
The questions outlined above are a good place to start.
Pick Your Positioning
Positioning is what allows your brand to stand out, telling your audience what your brand stands for—the why you're here.
Your positioning is the space you'll occupy in the market once you've answered your why. Done right, and your why will have you occupying the gap in the market your audience was looking for.
Create a Compelling Message
No matter how great a brand looks, if its message isn't compelling, no one will stick around to figure out what makes it unique.
To create a compelling message, you need to know who your audience is. If someone from your audience were to come up and talk to you, what would you tell them? What would compel them to listen?
Do Your Research
By knowing what your audience and competition are doing, you’ll be able to position your brand more effectively.
Look for openings in the market that position you away from the competition and closer to your audience.