Best Practices

October 9, 2021
October 9, 2021

Forget best practices. Best practices are common practices.

Instead, we should think of best practices as guideposts. Using them to show us what's worked in the past so we can point ourselves towards a better future.

It's what the leading brands do to stand out in the sea of me-too products and services.

They realize that before it was considered a best practice, someone had the crazy idea to put it into practice.

May 29, 2021

We're DIfferent

We're Different. It's easy to say, but hard to do.For business owners, it’s obvious why they’re different. But for people making buying decisions, it’s difficult to tell at first glance.

May 21, 2022

Brand Recall

When Lexus entered the us market in the mid 90’s, they had a problem. As a brand that positioned itself as reliable luxury, they had to issue a recall for their vehicles.

April 9, 2022

Breaking The Rules

The same rules that guide us can also hem us in. Preventing us from discovering a better path forward.

November 14, 2020

8 Ways to Create an Effective Brand Name

A lot goes into creating an effective and unique brand. One of the first things you’ll be doing early on is figuring out what your brand should be called.

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