Best Practices

October 9, 2021

Forget best practices. Best practices are common practices.

Instead, we should think of best practices as guideposts. Using them to show us what's worked in the past so we can point ourselves towards a better future.

It's what the leading brands do to stand out in the sea of me-too products and services.

They realize that before it was considered a best practice, someone had the crazy idea to put it into practice.