Consistency is the key to building a cohesive brand.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Consistent branding is about more than just making sure your logo is on everything from business cards to websites – it’s about ensuring that every aspect of your brand works together to tell a story. It’s about making sure that all of your messages are consistent with each other and with your overall mission statement.
The end result is a brand that is honest, professional, and immediately recognizable. Choosing the right font(s) and colour scheme is just the beginning; consistent branding will allow you to build the brand you’ve always wanted—if you’re ready to do the work.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?
You can't be everything to everyone, so you have to make choices about how you spend your time and money.