A brand is a gut feeling. More specifically, the customer’s gut feeling.
A feeling influenced by the many touchpoints throughout the brand. Touchpoints that have the opportunity to give customers experiences that create value.
Value that symbolizes what’s useful, magical or delightful in a customer’s life. In other words, it empowers them. Empowers them to be the best version of themselves.
And an empowered customer will move heaven and earth to ensure the success of the brand.
Their magnetic attraction for the brand pulls in others, creating a tribe of devoted followers.
Followers who find delight in the minimal and ultra-clear purpose the brand represents.
A purpose they understand and identify with. Using the brand to reflect who they are and what they represent.
The best brands don’t look to sell the most products, they look for ways to bring out the best in their customers. Because for today’s customers, having more runs a distant second to being more.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?