Here's the thing: to me, marketing always seemed like a shady affair filled with pushy sales tactics and empty promises.
Turns out, that's not quite it—at least, it doesn't have to be.
In reality, marketing is not just about pushy sales—it's about creating authentic connections.
Good marketing is like a conversation—it goes both ways. Those huge Super Bowl ads? Sure, they're flashy and get a laugh or two, but they’re fleeting. Most are after that viral hit, not a lasting connection.
When your message is authentic and hits close to home, people hang onto it. If you can align what you’re saying with what people are living, they’ll listen. It's about making a mark, not just a moment.
Bottom line—marketing's about leaving a legacy, being remembered for the right reasons. Not for just a laugh like some Super Bowl spots, but for creating moments that stick. It's about real engagement, consistency, and striking the right chord, not just being the loudest in the room.