Making Noise

Here's the thing: to me, marketing always seemed like a shady affair filled with pushy sales tactics and empty promises.

Turns out, that's not quite it—at least, it doesn't have to be.

In reality, marketing is not just about pushy sales—it's about creating authentic connections.

Look at campaigns like Spotify Wrapped or Pure Michigan. They grab us, and not just because they're selling something, it resonates with our lives and aspirations.

Good marketing is like a conversation—it goes both ways. Those huge Super Bowl ads? Sure, they're flashy and get a laugh or two, but they’re fleeting. Most are after that viral hit, not a lasting connection.

When your message is authentic and hits close to home, people hang onto it. If you can align what you’re saying with what people are living, they’ll listen. It's about making a mark, not just a moment.

Bottom line—marketing's about leaving a legacy, being remembered for the right reasons. Not for just a laugh like some Super Bowl spots, but for creating moments that stick. It's about real engagement, consistency, and striking the right chord, not just being the loudest in the room.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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