Great brands don’t happen overnight. They take time.
Does that mean by waiting and blindly showing up, again and again, a business will transform into a great brand? Of course not. If that were the case, there’d be far more great brands.
What it does mean, however, is that by showing up, paying attention, and engaging the people you seek to serve in a way that makes an impact for them, your audience will grow.
It won’t be easy. And there will certainly be changes along the way. But when you take the time to show up, again and again, eventually, people start to take notice.
Then, suddenly, you’re an overnight success.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?