Great brands don’t happen overnight. They take time.

Does that mean by waiting and blindly showing up, again and again, a business will transform into a great brand? Of course not. If that were the case, there’d be far more great brands.

What it does mean, however, is that by showing up, paying attention, and engaging the people you seek to serve in a way that makes an impact for them, your audience will grow.

It won’t be easy. And there will certainly be changes along the way. But when you take the time to show up, again and again, eventually, people start to take notice.

Then, suddenly, you’re an overnight success.