What Great Brands Get Right

When it comes to brands, great ones do something very simple: They make us feel like we belong.

They make us feel like they know us intimately and speak directly to our needs and wants.

They make us feel like they want nothing more than to help us solve the problem that’s been plaguing us for so long.

And in doing so, they earn our trust and loyalty.

The question is how do they do that? How do they get inside our heads and make us feel like they understand us better than we understand ourselves?

Here’s how: by knowing their audience and knowing how to reach them in a way that makes them want more of what they’re offering.

This is the secret to great marketing and sales. It’s not just about knowing your audience. It’s about understanding how they think, what they want, and how you can provide them with that.

It’s a simple concept, but one that many people and businesses still struggle with. And it’s something that can be applied to any type of marketing effort, whether it’s for a physical product or an online course.
The truth is, if you don’t know who your audience is and how they think then no matter what you do or say, it won’t resonate with them in the way that it should.

When you think about it, this is the core of effective marketing. A good marketer knows his or her audience inside and out, and knows how to speak directly to their needs and wants so that they’re compelled to take action. It’s not an easy task by any means, but it’s one that can be done if you have a clear understanding of your customer base.

To establish this understanding, you can ask questions like: What are their values? How does your product or service meet those needs and wants?

Once you understand your customer, you can begin to communicate with them in a way that makes sense. This means not only telling your story in a way that resonates with them but also being genuine and authentic about it.

Great brands do this really well; they tell a story that’s unique, authentic, and relevant to their audience.

When done in a way that’s meaningful, memorable, and consistent across all channels, those brands build relationships with their customers.

This is the most important thing you can do to build a brand. It’s what will keep your customers coming back for more. And if you’re looking for help with this, we’d love to chat!

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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