The lines above and below the name surround the word-mark giving it stability and security, while also transforming it into a smiling face, which purpose is to be approachable and empathetic. What’s more, the simple circular shape can be easily transformed into an emblem that can be placed on the Öko vehicles.
Brand colours are bright and vibrant, chosen for their fun and playfulness. This helped separate the brand from other car manufacturers that often take an analogous colour approach to their branding. The colours also serve as great identifiers for marketing, allowing social posts and posters to stand out.
Direct mailer and print collateral for customers. Mailer shows the convenience of owning an electric vehicle by displaying all the charge points in the recipients' city.
When developing the website, we started by thinking about the customer; what do they care about? This led to a website that allows customers to quickly find, browse and customize vehicles in addition to purchasing accessories and book service appointments.
And much like the website, the in-store displays allow users to discover Öko's complete vehicle lineup, learn what each vehicle offers, and customize it before purchase.