Sheffield is an American men's grooming company targeted at consumers looking for a quality grooming product. Named after the Sheffield razor, they uses quality ingredients and technology to deliver an effective product for a reasonable price.
Creating an identity that stands out on store shelves and connects with consumers.
Identity — Packaging — Print Collateral
The Sheffield name comes from the Sheffield razor. Through numerous concept development stages, the final word mark incorporates the Sheffield razor into the ligatures of the logo's letters to create a quickly recognizable symbol.
Packaging was designed to create a banner effect when displayed next to each other on shelves. This allows consumers to easily spot the product. Similar designs were used across the brand to allow customer to easily pair up their favourite shaving foam and after shave balm.
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