Station Dirt

Bringing a contemporary look to an existing brand.

Brand Identity
The brand's existing logo no longer represented the direction the business was headed. A new direction that positioned the brand as a contemporary leader needed to be explored.

The result is a contemporary symbol that can grow alongside the business.
The logo needed to work across mediums. From hardhats to large vinyl decals on equipment, the symbol's linework is kept uncluttered to remain legible no matter the scale.
Excavation text can be replaced with different verbage as new services are introduced.
A series of sketches were conducted after researching the client's target market, business goals, competition, and other key areas.
Initial logo concepts presented to the client.
Once the direction for the logo was decided, the remaining assets were explored and built out.

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