Connecting adventurous people with an adventurous beer.
Disciplines
Identity Design | Packaging | Print Collateral
Travelers Mountain Pass Pale Ale is a beer that's all about adventure. Branding was developed from the ground up to invoke adventure, good times and a fun attitude.
Colours are kept minimal, drawing inspiration once again from scouts’ badges and national park posters. Pops of yellow are used to help draw attention to the pertinent information on the packaging with typography reflecting signage one might see while camping or looking at a luggage sticker.
The design was developed to be expanded upon. Although Mountain Pass Pale Ale illustrations centre around the experience of camping, future can illustrations could focus on other experiences such as the beach, music... travelling.
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