Diagnostic

Learn where your brand and business are out of alignment and how to fix it.

Who this is for

Established businesses whose capabilities have outgrown their current brand and are seeking transformation, typically following a recent change. Diagnostic fits those wanting a clear starting point before deciding where to focus their effort.

Overview

  • Timeline: 1-2 weeks
  • Location: Remote
  • Investment: Fixed
  • Scope: One Business
  • What's included

  • Brand asset audit
  • Points of misalignment identified
  • Review call
  • Competitive positioning review
  • Recommended next steps
  • PDF report, ranked by impact
  • How the Diagnostic works

    1

    Intake

    Business background, current assets, and stated goals are reviewed.
    2

    Assessment

    Brand touchpoints are evaluated against current business operations, positioning, and market.
    3

    Report

    Findings are documented in a PDF report and ranked by impact. Each gap is paired with a recommended action.
    4

    Review call

    The report is presented. Questions are addressed. Next steps are outlined.

    “With TGMD, we refined our message and now our brand speaks for itself. Clients and competitors notice us.”

    Portrait of Steve Zahnd
    Steve Zahnd
    Owner, Zahnd Team Real Estate Advisors

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    Frequently asked questions

    Is Diagnostic the same as Brand Alignment?

    What does the written report include?

    Is the Diagnostic fee applied toward Brand Alignment?

    How long does Diagnostic take?

    What is required to get started?

    What happens after the report is delivered?

    Request a Quote

    After submission, expect a reply within one business day.
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