A Morse Code Brand

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When running our business, we know our services inside out. It's tempting to share every detail with customers—thinking everything matters—from tiny tasks to huge achievements.

But remember, customers usually have one main focus: solving their problem. They don't need all the extras.

So, take a step back. Whether you're making a sign or setting up a website, communicate only what's necessary. Show that you can help, and keep it at that.

A wall of words just scares people off. It's too much to take in.

Instead, be like Morse code: brief and to the point. Give customers the essential info—nothing more, nothing less—and you'll get your message across much better.

Continue reading

Insight

Motion Graphics

July 24, 2021
Insight

Magnetic Attraction

January 21, 2023
Insight

Buying Benefits

December 26, 2020
Insight

The Value Problem

October 8, 2022

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