A Morse Code Brand

When running our business, we know our services inside out. It's tempting to share every detail with customers—thinking everything matters—from tiny tasks to huge achievements.

But remember, customers usually have one main focus: solving their problem. They don't need all the extras.

So, take a step back. Whether you're making a sign or setting up a website, communicate only what's necessary. Show that you can help, and keep it at that.

A wall of words just scares people off. It's too much to take in.

Instead, be like Morse code: brief and to the point. Give customers the essential info—nothing more, nothing less—and you'll get your message across much better.

Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.

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