It’s not just what you offer, but how you offer it.
Even a great product or service can fail if not delivered properly.
So how do you avoid failure? Simple. Understand your audience and tell them about your offer in a way they care about.
That means if you sell cooking utensils that transform the way chefs cook in the kitchen, you don’t bog them down in technical details—you can save that for later. You tell them about how they’ll be able to cook better meals faster, while serving more customers and making more money.
Remember, your audience is looking for someone to help solve their problem. If you don’t tell them clearly the problem you help solve, they'll never know you can help solve it!
It’s not enough to sell your product or service; you need to sell the results of using it.
A positioning statements is a critical part of any brand’s marketing plan. Yet, many get these things wrong.
As a brand, you want to be everywhere—reach as many people as possible. But can it actually be done?
Your brand is the story your business tells. The story your customers use to remember you.
Branding is one of the most important steps in creating a successful business. It's what helps you stand out from your competitors, tell potential customers what your business is about and what gives them confidence to choose you over other options in the market.