Why do you need a new logo?
Will it help you generate more leads? Allow you to make better products? Serve your audience better? Will it get you closer to your goal? Better yet, could you do those things without a new logo?
The design of new things is always exciting as we watch them take shape, but unless we’ve done the thinking beforehand, those designs have little hope of making any real impact.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?