Do You Need That New Logo?

January 8, 2022

Why do you need a new logo?

Will it help you generate more leads? Allow you to make better products? Serve your audience better? Will it get you closer to your goal? Better yet, could you do those things without a new logo?

The design of new things is always exciting as we watch them take shape, but unless we’ve done the thinking beforehand, those designs have little hope of making any real impact.