Black and White Simplicity

Table of Contents

We like things to be simple. It makes life easier.
Especially when it comes to making decisions.
This restaurant’s food is good, while this restaurant’s food is bad.
These people stand for this, and those people stand for that.
By painting the world in black and white, the contrast is easy to see.
Doubly so when it comes to messaging.
With simplification, we can make our message more effective by emphasizing its strongest points.
Yet, simplification can only take us so far. Because while simplification is great for capturing attention, it’s terrible for sustaining it.
For that, we need substance.
The kind that lets people dig deeper and provides them with value.
And where there’s value, there’s opportunity.

Continue reading

Insight

Conveying Confidence

June 3, 2023
Insight

Overlapping Values

June 11, 2022
Insight

Simplify Complexities

April 24, 2021
Insight

The Expertise Problem

July 15, 2023

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