We like things to be simple. It makes life easier.
Especially when it comes to making decisions.
This restaurant’s food is good, while this restaurant’s food is bad.
These people stand for this, and those people stand for that.
By painting the world in black and white, the contrast is easy to see.
Doubly so when it comes to messaging.
With simplification, we can make our message more effective by emphasizing its strongest points.
Yet, simplification can only take us so far. Because while simplification is great for capturing attention, it’s terrible for sustaining it.
For that, we need substance.
The kind that lets people dig deeper and provides them with value.
And where there’s value, there’s opportunity.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?