Black and White Simplicity

October 2, 2021
October 2, 2021

We like things to be simple. It makes life easier.
Especially when it comes to making decisions.
This restaurant’s food is good, while this restaurant’s food is bad.
These people stand for this, and those people stand for that.
By painting the world in black and white, the contrast is easy to see.
Doubly so when it comes to messaging.
With simplification, we can make our message more effective by emphasizing its strongest points.
Yet, simplification can only take us so far. Because while simplification is great for capturing attention, it’s terrible for sustaining it.
For that, we need substance.
The kind that lets people dig deeper and provides them with value.
And where there’s value, there’s opportunity.

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Design For Massive Change

Design is often confused with making something look good. While design may often improve aesthetics, it’s more useful to think of design as a framework for creating massive change.

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Speak Your Audience’s Language

It takes time to build your brand. And building one doesn’t necessarily mean people are going to take notice. If it remains unseen, it might as well not exist.

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