Brand Strategy & Design Made Simple

Branding can seem confusing—it's hard to know where to begin.

Instead of planning everything at once, start with small steps.

Figure out who your business helps. Who are your customers and what problems do they need solved?

Answering this question, though it seems easy, tells you almost everything you need to know about your brand.

Why? Because when you understand the problems your customers are trying to solve, you can start talking about your business in a way that help customers solve them.

Instead of bragging about your business and its achievements, you start explaining how your business offers solutions to your customers' problems. This positions your business as the answer they've been looking for, grabbing their attention and showing its value.

Don't get me wrong, there's still a time and place to talk about how great your business is, but only after your customers understand why they need it in their lives.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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