Building Trust and Confidence

When it comes to making a purchase, we all want to be sure that the option we choose will solve the problem we're trying to address. That's why we look for indicators that can help us establish trust in the product or service we're considering. These indicators can include specs, product descriptions, and reviews, among others.

The more examples we find of each indicator, the more our confidence in the product or service grows. But what happens when we're presented with something new that doesn't have these indicators? In those cases, we're less likely to trust it and may move on to other options.

As sellers, telling people to buy what we're offering isn't enough. We need to understand the problems our potential customers are facing and show them how our product or service can help solve those problems. This means providing concrete examples of how our offering has solved similar problems for others and demonstrating exactly how it will solve theirs.

By doing this, we can establish trust with our potential customers and help them feel confident in their decision to buy from us. So if you're looking to sell your product or service, make sure you're not just saying it will solve the problem—show your customers exactly how it will do so.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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