The visual of your brand are the window dressings that invite your audience in. It’s what gets them interest and asking themselves, is this for me?
Done right, and people will stop by to see what’s happening.
However, visuals are only half the battle. The other half is strategy.
If visuals are the window dressings, then strategy is the sign that tells them what it’s all about.
After all, if what you have to say doesn’t interest your audience, you’ll have little luck getting them to stick around.