It’s not the easiest thing to do.
And it’s not the most cost-effective thing to do either.
When we build with delight, we’re creating something that satisfies the needs of our customers more than the bottom-line of our business. Unsurprisingly, satisfying our customers’ needs is one of the best things we can do for the bottom-line of our business.
Delight is what gives your customers a reason to return. Serving as a way to go above their expectations and what makes them want to tell others.
When you build with delight, value is inherently built into the experience. And when a customer gets value out of the experience, they’re more likely to seek that experience out again.
Get enough people delighted by an experience, and you’re on your way towards building a more valuable brand.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?