Create a brand that connects with your ideal customer. The customer who your products or services are going to help the most.
That connection happens at multiple touchpoints throughout your brand. Each contributing to how a customer feels about it. Choosing what those touchpoints are and influencing what happens at each one is integral to your brands’ success.
By focusing on the alignment of those touchpoints and ensuring each one provides customers with an experience that adds or creates value, you bring a coherence to your brand that customers understand and want to engage with.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?