Create a brand that connects with your ideal customer. The customer who your products or services are going to help the most.
That connection happens at multiple touchpoints throughout your brand. Each contributing to how a customer feels about it. Choosing what those touchpoints are and influencing what happens at each one is integral to your brands’ success.
By focusing on the alignment of those touchpoints and ensuring each one provides customers with an experience that adds or creates value, you bring a coherence to your brand that customers understand and want to engage with.