The Right Path Forward

What's Our Goal?

Sometimes it's hard tosee what we want to achieve because there are problems or questions right infront of us. It's like looking at one tree and forgetting about the wholeforest. We end up going around in circles and not getting much done.

Even though we know what we need to do, it's hard to think straight and make good choices when everything feels urgent.

Using Strategy toStay Focused

In times like these, it's important to remember that we might have more time than we realize. If we spend a little time thinking about our end goal before diving in, we can come up with better solutions to problems.

A good strategy can help guide us and make sure our actions match our goals.

If we ignore strategy and just focus on getting things done fast, we might not achieve what we really want.

Quick Decisions orCareful Planning

Does this mean strategy always slows us down, or making decisions fast isn't a good idea? Not exactly.

At first, making a strategy might feel like wasting time because we're not getting work done right away. It's tempting to jump into action and create something, but without a plan, we won't know if what we’re creating is actually moving us forward.

A Clear Plan forSuccess

Taking time to plan our strategy is like making a map for the journey ahead. It shows us the right way to go and the important stops we need to make along the way.

Without a strategy, we’re simply picking a direction and hoping for the best. It may feel like progress at first, but often, we soon realize we’re going the wrong way, not getting any closer to our goal.

Save Time withStrategy

The main idea is to figure out our goal before jumping into action. It might feel like we're wasting time when we plan, but it will save us more time in the long run, as we'll be on the right path from the start.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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