Stop looking for answers and start looking for better questions to ask.
The better we get at asking questions, the better we get at finding the answers we’re looking for.
And the better we get at finding the answers we're looking for, the better we get at helping the audience we seek to serve.
But that’s not the tricky part.
The tricky part is conveying the answers we find in a language our audience understands.
If you have a brand that tries to appeals to everyone, you don't know who your target audience is.
Brand is a business’s personality. It’s how a business presents itself to the outside world and how people perceive that presentation.
A successful strategy will deal with the competition in a deliberately different way. Looking for ways to combine different sets of activities that will deliver a unique mix of value to the desired audience.
Brands with weaknesses can still succeed. And brands with many individual strengths can still fail.