The Right Tools for the Job

Written by

Tanner Garniss-Marsh, RGD

A logo, website, brand—you name it—they’re all just tools. And when everyone has access to the same ones, simply having a tool isn’t much of an advantage.

The new advantage lies in our ability to understand why we use them.

Without taking the time to understand the why, the tool has little purpose.

Tanner Garniss-Marsh, RGD

Brand Strategist & Designer

Tanner Garniss-Marsh, RGD is the founder of TGMD, a brand alignment studio based in Elora, Ontario. With nearly a decade of experience working with businesses of all sizes, he now focuses on a single problem: helping established businesses close the gap between who they've become and how they present themselves to the world.

The Right Tools for the Job

Table of Contents

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Mission First: The Real Power of Branding

Building Trust

Make it Stick

The Customer Ladder

A brand that reflects what you actually do, before you have to explain it.

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