A logo, website, brand—you name it—they’re all just tools. And when everyone has access to the same ones, simply having a tool isn’t much of an advantage.
The new advantage lies in our ability to understand why we use them.
Without taking the time to understand the why, the tool has little purpose.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?