The Right Tools for the Job

A logo, website, brand—you name it—they’re all just tools. And when everyone has access to the same ones, simply having a tool isn’t much of an advantage.

The new advantage lies in our ability to understand why we use them.

Without taking the time to understand the why, the tool has little purpose.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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