Long Haul

Table of Contents

A brand isn’t a one-and-done short-term gain, it’s a long-term investment.
The longer it’s around, the more people start to recognize it.
Sooner or later, it starts to mean something to someone.
And eventually, it means a lot of things to a lot of people.
The hard part isn’t sticking around long enough for that to happen.
The hard part is aligning your audience’s meaning of your brand with your business’s meaning of your brand.

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Insight

Who's It For?

June 4, 2022
Insight

Adding to the Noise

September 21, 2024
Insight

Brand Perceptions

February 18, 2023
Insight

Magnetic Attraction

January 21, 2023

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