A brand isn’t a one-and-done short-term gain, it’s a long-term investment.
The longer it’s around, the more people start to recognize it.
Sooner or later, it starts to mean something to someone.
And eventually, it means a lot of things to a lot of people.
The hard part isn’t sticking around long enough for that to happen.
The hard part is aligning your audience’s meaning of your brand with your business’s meaning of your brand.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?