It used to be that simply having a tool was enough to hold a competitive advantage, but now small businesses and startups can use the same tools as industry leaders.
Yet it’s not the tools that set them apart—many try and still lack results—it’s how they use them. Specifically, how they use them to serve their audience.
Almost anyone can use a tool, but understanding how that tool can be used to help the people who stand to benefit from what we have to offer is where we stand to gain the most. Us and our audience.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?