Forget mass market, we’d be better off focusing on micro markets.
Because we’re not after the anonymous masses, we’re after the few who care to listen. The ones we can help the most. What are their wants, needs, and desires? They’re the ones we can make an impact for.
By getting granular in our focus, we can get specific in our messaging and begin to tell a story that actually matters to the people who need to hear it. Everything else is just noise.