If you run a business, you know that the best way to increase sales is to get more customers. But getting in front of more customers doesn’t guarantee that they’ll buy from you.
In fact, most people who visit your website leave without ever making a purchase. The same thing happens when they walk into your store or call your phone—they leave without buying. That’s why it’s so important to have a clear message that prompts customers to act on their needs and take action on what they see.
Before that can happen though, customers want to make sure they're making the right choice. They look for proof and guarantees. Proof that you've solved problems like theirs in the past. Guarantees that you can solve their problem moving forward. If they choose you, it's because they trust you understand their problem and are able to solve it.
A clear, well crafted, message expedites that process by showing customers the connection between your solution and their problem. It shows that you understand them and that they can trust your solution will provide their desired outcome.
It's not enough to just say what you do and how much it costs—you need to say why your solution is the best choice for solving their problem and prove that it will work.
When customers choose your business over others, it's because you've established trust. By establishing a clear message that highlights your understanding of their needs and desired outcomes, they become more likely to do business with you.