It’s not how you say it, it’s what you have to say. Because no matter how you say it, if what you have to say isn’t interesting, nobody will stop to listen.
A lot like branding; if the story you’re telling isn’t interesting, no matter how beautiful the design is, nobody will stick around to discover the value you offer.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?