The Story You Tell

December 25, 2021

It’s not how you say it, it’s what you have to say. Because no matter how you say it, if what you have to say isn’t interesting, nobody will stop to listen.

A lot like branding; if the story you’re telling isn’t interesting, no matter how beautiful the design is, nobody will stick around to discover the value you offer.

November 26, 2022

Building An Authentic Brand

You can't sell what you don't know.

November 19, 2022

What's Your Brand Promise?

A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.

November 12, 2022

Building A Cohesive Brand

You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.

November 5, 2022

Create A Brand In 5 Easy Steps

Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.

October 29, 2022

What Do Others Think About Your Brand?

You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?

October 22, 2022

The Pursuit of Happiness

You can't be everything to everyone, so you have to make choices about how you spend your time and money.