Confusing Problems with Opportunities

Thinking of design as a form of creative problem solving isn’t the same as using design as an opportunity to make things better.

One puts us on the defensive; Somethings wrong, it needs to be fixed. The other opens us up to possibility; There’s something here, how can I make it better?

Reframing helps us understand things in new ways and gives us a different perspective on a situation.

If we’re only ever looking for problems, problems are all we’ll ever find.

But if we reframe and look for opportunity, suddenly the world opens up.

Tanner Garniss-Marsh takes the guesswork out of branding, helping leaders grow their business with branding they and their customers love.


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