Thinking of design as a form of creative problem solving isn’t the same as using design as an opportunity to make things better.
One puts us on the defensive; Somethings wrong, it needs to be fixed. The other opens us up to possibility; There’s something here, how can I make it better?
Reframing helps us understand things in new ways and gives us a different perspective on a situation.
If we’re only ever looking for problems, problems are all we’ll ever find.
But if we reframe and look for opportunity, suddenly the world opens up.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?