Confusing Problems with Opportunities

Thinking of design as a form of creative problem solving isn’t the same as using design as an opportunity to make things better.

One puts us on the defensive; Somethings wrong, it needs to be fixed. The other opens us up to possibility; There’s something here, how can I make it better?

Reframing helps us understand things in new ways and gives us a different perspective on a situation.

If we’re only ever looking for problems, problems are all we’ll ever find.

But if we reframe and look for opportunity, suddenly the world opens up.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

Subscribe Newsletter

Get the latest posts delivered directly to your inbox.
Your submission has been received!
Oops! Something went wrong while submitting the form. Please try again.

Other Posts

Have a project in mind?

Schedule a call to see if we're a good fit.