What's Your Message?

March 12, 2022
March 13, 2022

The goal of any business is to help the people it seeks to serve and hopefully make enough money along the way to do it again and again.

Yet, when it comes to messaging, it’s easy to get those priorities flipped.

Go to almost any business website and it’s plain to see. The landing page talks about the company culture, its values, the mission, and what makes them so great, instead of talking about how they can help their audience.

This leaves it up to the customer to figure out what the business offers them. And that’s assuming the customer is sticking around long enough to figure that out.

Instead, businesses would be better off talking about their audience. Answering the questions, what are their wants and needs? What problems do they currently face, and how can we help solve them? And, what does success look like when we help solve their problem?

By answering those questions, two things happen:

  1. Your audience pays attention
  2. They tell others

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Design For Massive Change

Design is often confused with making something look good. While design may often improve aesthetics, it’s more useful to think of design as a framework for creating massive change.

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The Difference Between a Logo and Brand

Without brand, a logo has no real meaning. It’s simply visual shorthand that represents a company or product.

April 3, 2021

Who's it for?

Is it useful? Is it worth anything? Is it important? If it is, then to whom?

February 20, 2022

What's Your Why?

What’s your business’s why? The why you exist. The big change you seek to make. The driving force that propels your business forward. What is it?

Have a project in mind?

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