Your brand isn’t what you say it is, it’s what your customers say it is. And a brand doesn’t exist without its customers.
Today’s brands put their customers at the heart of everything they stand for.
They’re not doing it to trick customers into buying products they don’t want; they’re doing it to attract the right customers and bring them something they value.
Value in the form of experiences. Anything from interacting with a brands’ many touchpoints to the product or service they purchase.
By aligning brand values with the customer values, a tribe of passionate and engaged customers form around the brand.
And when passionate and engaged customers form around a brand, what they say is what allows the brand to grow.