Your brand isn’t what you say it is, it’s what your customers say it is. And a brand doesn’t exist without its customers.
Today’s brands put their customers at the heart of everything they stand for.
They’re not doing it to trick customers into buying products they don’t want; they’re doing it to attract the right customers and bring them something they value.
Value in the form of experiences. Anything from interacting with a brands’ many touchpoints to the product or service they purchase.
By aligning brand values with the customer values, a tribe of passionate and engaged customers form around the brand.
And when passionate and engaged customers form around a brand, what they say is what allows the brand to grow.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?