It’s easy to talk about the features and benefits our products and services offer.
What’s hard is conveying the vision of where those features and benefits will lead.
A clear vision paints an inspiring picture of the future. A future we want to inhabit.
Talking only about how great our product is, or how fast our services are, paints no picture at all.
With that picture, how can we expect people to see the future we want to give them?
