Seeking Solutions

Table of Contents

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What problem are we trying to solve?

If it’s a conventional problem, a conventional solution will probably do the trick.

If it’s a specialized problem, you’ll likely need a specialized solution to match.

In both cases, we can’t find a solution without first asking the right questions. The kind of questions that help us better understand the problem.

To seek a solution before that would be like a doctor prescribing you medication without first asking what’s wrong. Even if they assure you the prescription has solved people’s problems in the past, you’d probably still be worried about the solution they came up with.

If we don’t start by asking the right questions, we can’t hope to end up with the right solution.

Continue reading

Identity

What Is a Brand Identity Designer?

September 4, 2021
Audience

Solving The Real Problem

December 10, 2022
Audience

The Pursuit of Happiness

October 22, 2022
Positioning

Niching Down Your Brand

July 30, 2022

A brand that reflects what you actually do, before you have to explain it.

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