What problem are we trying to solve?
If it’s a conventional problem, a conventional solution will probably do the trick.
If it’s a specialized problem, you’ll likely need a specialized solution to match.
In both cases, we can’t find a solution without first asking the right questions. The kind of questions that help us better understand the problem.
To seek a solution before that would be like a doctor prescribing you medication without first asking what’s wrong. Even if they assure you the prescription has solved people’s problems in the past, you’d probably still be worried about the solution they came up with.
If we don’t start by asking the right questions, we can’t hope to end up with the right solution.
We’re not building a brand for everyone, but we’re building it for someone.