What problem are we trying to solve?
If it’s a conventional problem, a conventional solution will probably do the trick.
If it’s a specialized problem, you’ll likely need a specialized solution to match.
In both cases, we can’t find a solution without first asking the right questions. The kind of questions that help us better understand the problem.
To seek a solution before that would be like a doctor prescribing you medication without first asking what’s wrong. Even if they assure you the prescription has solved people’s problems in the past, you’d probably still be worried about the solution they came up with.
If we don’t start by asking the right questions, we can’t hope to end up with the right solution.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?