Give people something easy to understand. It can be a commonality, an idea, a concept, a goal.
A story, for example, doesn’t present all the information at once. Instead, it lays it out, piece by piece. Starting with a simple concept, then expanding on it. It gives you enough information to draw you in, then reveals a depth that makes you want to stay.
If it were the other way around, the barrier of entry would be too high. There’s nothing to hook you.
We don’t start a book by opening it to the middle. We’d be lost.
In a world where people expect to understand things in 240 characters or less, making information easy to understand is key.
So, present it with a simple concept. Make it easy to understand, and if people are intrigued, they’ll want to find out more. Just make sure there’s enough depth for them to explore once you’ve drawn them in. And make sure there’s enough value in that depth that makes them want to stay.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?