How Good Desing Is Good Business

Good design goes beyond just looking good—it's the catalyst for good business. It becomes the compass for your business, guiding you towards success.

Three key rules for good design are: clear positioning, knowing your audience, and being consistent.

Imagine owning a café that specializes in sourcing specialty coffee beans from all over the world. Your design should tell a story of adventure and uniqueness that appeals to true coffee lovers. Every part of your business, from the look of your shop to online imagery, should always back this mission.

When your designs correctly show off your business, and stay consistent, it builds trust, helping you stand out in a crowded market.

Real estate is a good example of this. With over 78,000 real estate agents in Ontario alone, your designs need to set you apart. If you focus on helping first-time home buyers, your whole brand should then concentrate on their needs and worries, differentiating you from regular agents. Now, you're not just another real estate agent—you're a specialist in your field.

Design isn't just about aesthetics; it plays a crucial role in achieving business success. So, always ask yourself: 'Is my design effective? Am I highlighting my position and reaching my audience?'. Remember, good design is not just important—it's good business.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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