Megaphones or Melodies: What's Your Marketing Strategy?

It's time we rethink marketing. Megaphones out, melodies in. What's the tune your audience wants to hear? We must craft content that hits the right notes for them.

Here’s the plan.

Listen to your audience. What are their needs? Their challenges? Then shape your story around their interests. When your content aligns with their world, it doesn’t sound like marketing. It’s music to their ears.

The benefits are huge.

This isn't just about clicks. It's about making real connections. When your content rings true, your audience engages. Conversations begin. Relationships bloom.

Here's an example.

You're a property management company. Your audience? Building owners. They care about profitability and efficiency.

Now, think of a workshop: "Unlocking Your Property's Potential." Not a sales pitch, but an insight-sharing game-plan. This workshop tackles their issues. It's useful, savvy—music to their ears. And in making it, you step into their shoes. You understand their needs.

It's time to turn your marketing on its head.

Forget the noise. Tune into your audience’s frequency. Make music they can’t help but listen to.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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