Speak Your Customer's Language: The Avis Approach to Reframing

Table of Contents

Need a fresh perspective on connecting with customers? Reframing like Avis could help.

Getting your customers to understand your business can be a game-changer. But what's the trick? Reframing might be the asnwer.

Instead of just naming what you sell, take a step back. Highlight the problems you're solving or the better future you're trying to create.

Avis, the car rental company, transformed their image and increased revenue by reframing their position as the second largest car rental company. Avis launched their "We Try Harder" marketing campaign, conveying that, as the underdog, they put more effort into customer satisfaction.

This clever reframing allowed Avis to demonstrate their commitment to excellence, appealing to more rental goers.

Reframing is all about clarifying your message. It's not about convincing customers to buy unnecessary products but aligning your offerings with their needs. The clearer your message, the more value people see in your business.

Consider Avis's story. How can you reframe your business's narrative to better serve your customers and grow your brand? It not only helps in improving communication but also encourages potential customers to recognize the value you offer.

Continue reading

Insight

Conveying Confidence

June 3, 2023
Insight

Micro Market

February 6, 2022
Insight

Get Specific With Your Brand

March 30, 2024
Insight

Brand Stickiness

April 17, 2022

Ready to elevate your brand?

Connect with us today and uncover how branding can captivate your customers and achieve your goals.
Get in touch
Get in touch