Speed Trap: When Quick Actions Sideline Strategy

I admit it, I often catch myself being a ‘jump in and see’ kind of person. I’ll start a project fast, bang out ideas, and see what works.

But honestly, this ‘throw it at the wall’ method can waste a ton of time, especially if I’m retreading old ground others have already covered.

It's even worse when we're trying to come up with something fresh and original. We can get so stuck inside our own heads that we forget to check out what's already out there.

Sure, it feels like we're getting stuff done because we're always on the go. But sometimes, we’re just spinning our wheels, not really going anywhere.

Taking the time to step back, check things out, ask questions, and do the research can pay off big time. We get a clear route to follow, and that makes getting to the finish line a whole lot easier.

Turns out, doing the work isn't the hard part—doing the right work is.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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