The Difference Between a Logo and Brand

What’s the difference between a logo and a brand? A logo is a single brand element. An easily recognizable visual mark that's used to represent a company or commercial product.

A brand, on the other hand, is many elements—tangible and intangible—working together to create a cohesive and recognizable image in the minds of customers.

Put another way, if a logo is a signpost in the ground, the brand is what’s written on that signpost.

To that end, without brand, a logo has no real meaning. It’s simply visual shorthand that represents a company or product.

If we want a meaningful logo, we need brand. And if we want a meaningful brand, we need to ask meaningful and fundamental questions; what does the brand do, how does it do it, who does it do it for, and why does it do it.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

Subscribe Newsletter

Get the latest posts delivered directly to your inbox.
Your submission has been received!
Oops! Something went wrong while submitting the form. Please try again.

Other Posts

Have a project in mind?

Schedule a call to see if we're a good fit.