The Simple Truth: Less is More

In the hustle and bustle of marketing, we often forget a simple truth: less is more.

Imagine your brand as a stadium, filled with colourful characters eager to broadcast the advantages of your offerings. Do you want a chaotic chorus of disjointed voices or a unified anthem that resonates with the crowd?

Too often, brand owners make the mistake of shouting every marvellous detail, causing confusion and alienating their audience. But here's the secret—simplifying our message can create a far more profound impact. We must convey the essence, without the cacophony.

Sports teams use anthems and uniform colours to encourage the crowd to feel part of something bigger. It's time to apply the same strategy to our brand.

By focusing on a coherent message and consistent visuals, we amplify our brand's voice, making it easily understood and instantly recognizable.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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