When developing your brand, the most important thing to remember is—it’s not what you say it is, it’s what your customers think it is.
How your brand lives in the mind of your audience is how your brand exists in the world.
That’s why the story your brand tells is so important.
And the most effective stories? The simple ones.
It’s not enough to sell your product or service; you need to sell the results of using it.
A positioning statements is a critical part of any brand’s marketing plan. Yet, many get these things wrong.
As a brand, you want to be everywhere—reach as many people as possible. But can it actually be done?
Your brand is the story your business tells. The story your customers use to remember you.
Branding is one of the most important steps in creating a successful business. It's what helps you stand out from your competitors, tell potential customers what your business is about and what gives them confidence to choose you over other options in the market.