When developing your brand, the most important thing to remember is—it’s not what you say it is, it’s what your customers think it is.
How your brand lives in the mind of your audience is how your brand exists in the world.
That’s why the story your brand tells is so important.
And the most effective stories? The simple ones.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?