The world is constantly changing.
Tomorrow will be different from today. And the day after. And the day after that.
We can run our business trying to stay out in front, yet something will always come along that reframes our understanding.
It’s a cycle that’s constantly repeating and bringing with it uncertainties.
We can try to warp our brand to keep up. But that never works.
Because when we’re uncertain, we look towards the things that are.
It’s why brands that stick to their values and their audience tend to come out on top.
Think Coca-Cola who has been around for over 136 years. Or McDonalds, who builds more than 1300 restaurants world-wide a year.
The change we seek to make may seem slow in comparison to everything happening around us.
But only by staying true to the change we seek to make can we hope to see it happen.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?