Go find the answer.
Great if you’re looking for a new presentation software or a better way to file taxes. Terrible if you’re looking for innovation.
It’s terrible because when we go looking for answers, we can only find solutions that solve other people’s problems. Solutions that don’t account for our unique set of circumstances.
Instead of answers, we should be looking to ask the right questions. Because when we ask the right questions, we gain the ability to figure out what hasn’t been figured out and see what hasn’t been seen.
Questions lead to answers which lead to more questions. It’s a mindset that has you questioning everything and refusing to take things at face value.
In other words, it’s thinking like a scientist.
It's an approach that finds solutions to the problems we’re trying to solve and reveals problems we didn’t even know existed.
Looking for answers is counterintuitive to this approach. It's taking what we see at face value and refusing to ask any more questions that could lead to further insight.
However, when we look to ask for the right questions, we’re seeking that insight out. Pushing past what’s known and venturing towards the unknown.
And it’s in the unknown where innovation lies.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?