Think of your brand as your customer's ah-ha moment. The moment they see your business for the first time and immediately realize why you exist, why it matters, and why they need you right now.
If you can answer these three questions in a way that resonates with customers, then you wont have any trouble building a strong brand.
A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.
You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.
Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.
You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?